FxEnduro is the new child of the very well known Polish fitness supplements company, FitMax. It is one of the oldest companies producing dietary supplements for professional athletes. The brand has been trading for over a decade in the European market and is still building up its potential. The FX endure is the supplements line directed at the endurance sports enthusiasts (cycling, jogging, swimming, cross fit...). Initially it will be 6 products designed and created for those particular groups – Hedo Studio is going to create packaging designs for each of the groups as well as a logo for the new sports supplements line.